25 December, 2017

Today we would like to introduce you to the fascinating and exciting world of Haute Couture. According to the definition, Haute Couture is high end fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques.

Making-of the Chanel Fall Haute Couture Collection

Despite the fact that the term Haute Couture and the rules are French, the whole concept was surprisingly introduced by an English tailor Charles Frederick Worth in 1858. He was met with opposition–it was as unusual then for men to be clothing designers as it would be for women to be construction workers today. In 1908 The phrase “haute couture”, which in translation means ‘high sewing’, was made by the Chambre Syndicale.

What should a brand do in order to obtain the right to be called Couture House? In 1945 the strict rules of  Le Chambre Syndicale de la Haute Couture were established to determine whether or not a couture label could be deemed as such.

A fashion House must follow these rules:

  1. Design made-to-order for private clients, with one or more fittings.
  2. Have an atelier in Paris that employs at least fifteen people full-time.
  3. Each season (i.e. twice a year) present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.

There are several categories, which build the “hierarchy”, starting with the “official” houses such as Chanel and Dior at the top, “correspondent” houses such as Armani and Valentino (foreign), “guests” – new tenants; and “jewelry” and “accessories”.

The World of Haute Couture is incredibly exciting and interesting. The path to this world for brands is very long and hard, but it is worth it!